Myer launches our range of Private Collection Bed Linen
Posted By: Private Collection
Let’s have a party!
I mean, how else do you celebrate such a monumental achievement?
After year-long strategies and range development, the Myer buying team was eager to launch our Private Collection bed linen into their stores with an exclusive range we had developed just for them.
Our team was thrilled, and we all agreed, that having a party would be the best way to celebrate this launch! The brand has been around since 1986 and this was our first ever party! We knew it had to be special…
My first point of contact was the fabulous team at Roxy Jacenko’s, Sweaty Betty PR firm, who has been managing the PR aspect of our brand and they got straight onto it. We met with the amazing event stylist, Steve Cordony, and he whipped up a gorgeous concept of how the event would look. I quickly agreed as I couldn’t wait to see it all come together at the stunning Chiswick restaurant.
The day finally arrived and we headed to Chiswick restaurant for an early start to prepare for what promised to be an exciting event. The venue was buzzing with stylists, florists, restaurant staff and photographers. Our own team was busy preparing our products, after all, they were the reason all these people were coming. They needed to look their best.
It was soon time to welcome our guests. Amongst the guest list were the editors and stylists from Australia’s best magazine publications and we were so excited to show them the range… the range which had been developed with the Australian master bedroom in mind.
It was an absolute pleasure to have all these amazing minds in the same room discussing ways we could work together on some exciting shoots and editorials to highlight to the reader just how well suited our range is to the relaxed yet contemporary Australian lifestyle.
To see the complete range of bed linen and accessories please visit Myer
. You won’t be disappointed!
Also, check out our Instagram feed @_privatecollection_
for some snaps of the day!
Special thanks goes to: