How to Choose Towels for Your Bathroom
The easiest way to breathe fresh life into your bathroom is by replacing your old towels with new ones. Perhaps you need a colour change or your old ones are just looking tired. Whatever the reason, we have some tips to help you make the right choice after all it can be quite daunting when faced with a wall of options.
Pick the Colour
To pick the colour, think about what look you want to achieve. Do you want a pop of a fashion colour? Or are you looking for something more subtle and tonal?
When it comes to colour, pick something that either colour contrasts with your wall or one that is the same colour, perhaps in a lighter or darker tone. If your wall is a neutral colour, your options are vast. Have some fun with it!
For a timeless look, you can’t go past beautiful white towels. They will always make your bathroom look fresh and inviting. They are the perfect choice for a guest bathroom, giving it that hotel feel.
Look at the GSM Factor
GSM stands for grams per square meter. It is a measure of the quality of a towel as a higher GSM will mean the towel is denser and heavier. It is also a measure of how well it absorbs water. In general, towels will be between 300 and 900 GSM. The lower the number, the thinner the towel will be. If you see a towel that is 300-400 GSM, it is best used as a gym towel. It will have less absorption but it will be quick to dry. A towel with a GSM of 400-600 is a very good choice. If you want the plushest and heaviest towel, then pick one with a GSM of 600-900. Just remember that the greater the GSM, the longer it will take to dry, however be sure to check if you can tumble dry the towel as this is a great way to quickly dry the towel and fluff it up at the same time.
These days you will find towels made from engineered fibres such as microfiber or towels made from natural fibres such as bamboo and cotton. In terms of quality and durability, you can’t go past 100% cotton towels. Cotton fibres are the most absorbent fibres. They naturally attract water and can hold nearly 25 times their weight in water.
There are different types of cotton used in making towels so it’s useful to know the difference between them. You will probably see labels that say either 100% cotton, Egyptian cotton or Turkish cotton. So what does that mean?
Egyptian cotton towels have longer threads meaning there are more loops per centimetre making them very absorbent. Turkish cotton also has long dense loops that absorb a lot of moisture and trap warmth. They take the longest to dry because they are so thick. Towels made from Turkish cotton also become softer and fluffier with every wash making them a durable option.
Also, when you are looking at cotton towels, look for ‘zero twist’ towels. Towels made with zero twist technology are super absorbent and plush while still being lightweight and durable. Private Collection’s Fitzroy towels are a wonderful example.
Whichever type of cotton towel you choose, you can’t go wrong.
If you want a more decorative towel, look for a drop pile towel such as the Florence Broadhurst 100% cotton towels. With a texture pattern, they will add an interesting touch to your bathroom.
Caring for your Towels
Once you have purchased your towels, it’s important to know how to take care of your towels to keep them looking great and to get the longest life out of them.
Here at Logan & Mason, we recommend that you wash your towels first before using them. This is for hygienic reasons and because a towel becomes more absorbent after the first wash. Make sure you wash dark colour separately as the colour may run. Use cold water. Do not soak. Do not bleach. Avoid optical brighteners and excessive use of fabric softeners. Cool tumble dry or line dry. Do not dry clean.
Personalising Your Towels
These days there is a lot of buzz about personalizing your linen, your bathrobes and your towels. It’s a great idea if you have several people using the same bathroom. Kids love seeing their names on towels too. It can also make a great gift idea.
See our range of towels here, and find a stockist near you.